DIRT
MOTORSPORTS ANNOUNCES CHRIS DOLACK AS NEW VP PUBLIC RELATIONS
NORMAN, OK, October
17, 2005 /
Business Wire / DIRT MotorSportsTM (DIRT) (OTCBB: BMSR) announced
that Chris Dolack, former World of Outlaws Sprint Series PR Director, has been
promoted to Vice President Public Relations for the Company. When Dolack
joined DIRT as the World of Outlaws Sprint Series PR Director at the
beginning of the 2005 season his experience and professionalism quickly earned
him the respect of drivers, teams, promoters and fans alike.
Dolack has been hooked on racing since he watched Bobby
Unser hold off Mario Andretti to win the 1981 Indianapolis 500. He was later able to
turn his passion for the sport and its personalities into a career as a
newspaper and magazine writer, editor and designer. As an editor at Auto
Racing Digest, he brought the World of Outlaws to the magazine’s readership
several times before shifting to Western Pennsylvania and a role at the Pittsburgh
Post-Gazette. There he was able to combine his skills as an editor and
designer by covering the many short tracks in the region, including Lernerville Speedway, and producing a weekly racing page
that carried his column. In 2001, Lernerville honored him with the Bill
Steinbach Media Award for his support and promotion of auto racing through his
column at the Post-Gazette.
In addition to reporting on weekly racing in Western Pennsylvania and DIRT MotorSports, Dolack has
covered NASCAR Nextel Cup Series, the IRL IndyCar Series, Champ Car and NHRA
PowerAde Series events - and he even worked a race on an ARCA team’s pit crew
just for a unique story angle.
In 2005, he has spent the season on the road with the World of Outlaws Sprint Series, describing and
photographing the action as well as working with media members in towns where
the series competes and keeping the World of Outlaws Sprint Series Web site up to date
with the latest information from the “Greatest Show on Dirt.”
As VP Public Relations, Dolack will lead DIRT’s efforts to not only expand
coverage of the national, regional and weekly touring series, but to improve
conditions for his fellow reporters who cover these events.
“The reason I joined DIRT MotorSports before the 2005 season
was to try to help the writers who were assigned to cover the World of Outlaws Sprint Series wherever it raced,”
Dolack said. “Having worked the desk and covered events at a large daily, I’m
well aware of the problems reporters, photographers and editors face with a
sport that doesn’t begin until the sun sets. While I can’t change the program,
I believe there are different ways we can ease the burden of those people who
are trying to bring our racing to their readers.
“To
that end, we are working on tools designed to help not only the media covering
our events, but also the promoters,” Dolack continued. “From things as
simple as press kits that include high-resolution images and logos delivered to
tracks and promoters before the 2006 season begins to more complicated projects
such as bringing high-speed Internet access to media at our events, the
challenges certainly are immense. Like I said, I can’t make the checkered flag
wave sooner, but I believe I can make it easier on media who are trying to make
deadline by providing as much information as possible in advance and making
sure there is a place for them to get their work done.”
“Chris has developed a great relationship with the World of Outlaws Sprint Series drivers, teams and
event promoters,” said Brian Carter, DIRT Vice President. “By expanding his role
with the Company Chris will help our World of Outlaws Stacker 2® Late Model
and DIRT Northeast Series PR Directors Brett Emrick and Tom Skibinski, to move
forward in continuing to improve and expand our media coverage.
“We’re very excited about having Chris lead our PR efforts on both a corporate
and race series level,” continued Carter. “He’s been a great member of
the DIRT team and an example of our efforts to continue to support and build
our media relationships.”
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