NORMAN, OK, October 17, 2005 / Business Wire / DIRT MotorSportsTM (DIRT) (OTCBB: BMSR) announced that Chris Dolack, former World of Outlaws Sprint Series PR Director, has been promoted to Vice President Public Relations for the Company.  When Dolack joined DIRT as the World of Outlaws Sprint Series PR Director at the beginning of the 2005 season his experience and professionalism quickly earned him the respect of drivers, teams, promoters and fans alike. 

Dolack has been hooked on racing since he watched Bobby Unser hold off Mario Andretti to win the 1981 Indianapolis 500.  He was later able to turn his passion for the sport and its personalities into a career as a newspaper and magazine writer, editor and designer.  As an editor at Auto Racing Digest, he brought the World of Outlaws to the magazine’s readership several times before shifting to Western Pennsylvania and a role at the Pittsburgh Post-Gazette.  There he was able to combine his skills as an editor and designer by covering the many short tracks in the region, including Lernerville Speedway, and producing a weekly racing page that carried his column.  In 2001, Lernerville honored him with the Bill Steinbach Media Award for his support and promotion of auto racing through his column at the Post-Gazette.

In addition to reporting on weekly racing in Western Pennsylvania and DIRT MotorSports, Dolack has covered NASCAR Nextel Cup Series, the IRL IndyCar Series, Champ Car and NHRA PowerAde Series events - and he even worked a race on an ARCA team’s pit crew just for a unique story angle.

In 2005, he has spent the season on the road with the World of Outlaws Sprint Series, describing and photographing the action as well as working with media members in towns where the series competes and keeping the World of Outlaws Sprint Series Web site up to date with the latest information from the “Greatest Show on Dirt.”

            As VP Public Relations, Dolack will lead DIRT’s efforts to not only expand coverage of the national, regional and weekly touring series, but to improve conditions for his fellow reporters who cover these events.

“The reason I joined DIRT MotorSports before the 2005 season was to try to help the writers who were assigned to cover the World of Outlaws Sprint Series wherever it raced,” Dolack said. “Having worked the desk and covered events at a large daily, I’m well aware of the problems reporters, photographers and editors face with a sport that doesn’t begin until the sun sets. While I can’t change the program, I believe there are different ways we can ease the burden of those people who are trying to bring our racing to their readers.


           “To that end, we are working on tools designed to help not only the media covering our events, but also the promoters,” Dolack continued.  “From things as simple as press kits that include high-resolution images and logos delivered to tracks and promoters before the 2006 season begins to more complicated projects such as bringing high-speed Internet access to media at our events, the challenges certainly are immense. Like I said, I can’t make the checkered flag wave sooner, but I believe I can make it easier on media who are trying to make deadline by providing as much information as possible in advance and making sure there is a place for them to get their work done.”

 “Chris has developed a great relationship with the World of Outlaws Sprint Series drivers, teams and event promoters,” said Brian Carter, DIRT Vice President.  “By expanding his role with the Company Chris will help our World of Outlaws Stacker 2® Late Model and DIRT Northeast Series PR Directors Brett Emrick and Tom Skibinski, to move forward in continuing to improve and expand our media coverage.

            “We’re very excited about having Chris lead our PR efforts on both a corporate and race series level,” continued Carter.  “He’s been a great member of the DIRT team and an example of our efforts to continue to support and build our media relationships.”


HammerDownUSA.com Home